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[smartly_own_arrow color=””][/vc_column][/vc_row][vc_row][vc_column][smartly_own_process_steps so_process_step=”%5B%7B%22so_process_step_title%22%3A%22Discovery%22%2C%22so_single_process_step_description%22%3A%22Discovery.%20I%20work%20closely%20with%20the%20client%20to%20understand%20their%20brand%20identity%20and%20the%20design%20challenge%20at%20hand.%20Regardless%20of%20the%20project%20type%2C%20it’s%20imperative%20to%20determine%20the%20required%20brand%20elements%2C%20intended%20target%20audience%2C%20and%20call%20to%20action.%20Additionally%2C%20the%20project%20scope%20and%20dimensions%20for%20each%20deliverable%20must%20be%20fully%20understood%20in%20this%20discovery%20phase.%22%7D%2C%7B%22so_process_step_title%22%3A%22Prototype%22%2C%22so_single_process_step_description%22%3A%22Prototype.%20I%20love%20to%20design%2C%20so%20this%20might%20be%20my%20favorite%20part.%20I%20take%20all%20the%20information%20from%20the%20discovery%20phase%20and%20begin%20to%20find%20different%20design%20solutions%20to%20meet%20the%20strategic%20requirements%20of%20the%20challenge%20at%20hand.%20I%20will%20do%20plenty%20of%20additional%20research%20in%20this%20phase%20to%20find%20the%20most%20effective%20and%20beautiful%20visual%20solution.%20Once%20satisfied%2C%20I%20will%20present%20the%20client%20with%20options%20and%20explain%20the%20strategic%20basis%20of%20the%20designs.%20We%20will%20work%20together%20to%20choose%20the%20concept%20that%20best%20suits%20the%20needs%20of%20the%20client.%22%7D%2C%7B%22so_process_step_title%22%3A%22Design%22%2C%22so_single_process_step_description%22%3A%22Design.%20With%20most%20of%20the%20decision%20making%20behind%20us%2C%20I’ll%20implement%20the%20chosen%20design%20strategy%20from%20the%20prototype%20phase.%20I%20am%20meticulous.%20I%20don’t%20stop%20until%20it%20is%20pixel%20perfect.%22%7D%2C%7B%22so_process_step_title%22%3A%22Development%22%2C%22so_single_process_step_description%22%3A%22Development.%20If%20I’m%20working%20on%20an%20interactive%20project%2C%20such%20as%20a%20website%2C%20email%2C%20or%20eNewsletter%2C%20I%20will%20put%20the%20code%20to%20the%20test.%20I%20test%20functionality%2C%20cross-browser%20compatibility%2C%20security%2C%20and%20accessibility.%20If%20I’m%20working%20on%20a%20promotional%20campaign%2C%20I%20will%20create%20all%20the%20necessary%20pieces%20in%20various%20dimensions.%20A%20campaign%20may%20include%20posters%2C%20flyers%2C%20postcards%2C%20social%20media%20graphics%2C%20email%20graphics%2C%20and%20more.%22%7D%2C%7B%22so_process_step_title%22%3A%22Result%22%2C%22so_single_process_step_description%22%3A%22Result.%20My%20second%20love%20is%20analytics.%20After%20the%20website%20has%20launched%2C%20the%20campaign%20has%20ended%2C%20or%20the%20email%20has%20been%20sent%2C%20it’s%20time%20to%20see%20the%20results.%20Using%20Google%20Analytics%2C%20client%20provided%20statistics%20and%20anecdotes%2C%20and%20other%20available%20data%2C%20I%20will%20compile%20a%20report.%20This%20crucial%20step%20helps%20determine%20if%20any%20adjustments%20should%20be%20made%20for%20maximum%20effectiveness.%22%7D%5D” so_process_steps_title=”My Creative Process” so_process_steps_description=”(click on each step to learn more)”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][smartly_own_skills smartly_own_skills=”%5B%7B%22so_skill_title%22%3A%22Web%20Design%20%26%20Development%22%2C%22so_skill_level%22%3A%2293%22%7D%2C%7B%22so_skill_title%22%3A%22Graphic%20Design%22%2C%22so_skill_level%22%3A%2285%22%7D%2C%7B%22so_skill_title%22%3A%22Digital%20Marketing%22%2C%22so_skill_level%22%3A%2275%22%7D%2C%7B%22so_skill_title%22%3A%22S.E.O%20%22%2C%22so_skill_level%22%3A%2270%22%7D%2C%7B%22so_skill_title%22%3A%22Marketing%20Analysis%22%2C%22so_skill_level%22%3A%2272%22%7D%5D” so_service_title=”test” so_skill_main_title=”MY SKILLS” so_skills_description=”I am a creative, analytical soul known for designing functional, beautiful web and print pieces, and then measuring the effects. I am an expert in front-end web design, user-experience, accessibility/508 compliance, and HTML email marketing and design. I have completed thousands of projects revolving around planning, coding, launching, marketing, and maintaining websites for clients and programs.”][/vc_column][/vc_row][vc_row][vc_column][smartly_own_featured_services smartly_own_link_featured_services=”1″ so_featured_services_title=”SERVICES” so_featured_services_number=”6″][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][smartly_own_clients_parallax items_for_count=”Projects Completed” counto_to_number=”2134″ count_time=”2000″ parallax_title=”VGhleSUyN3JlJTIwJTNDc3BhbiUzRXNhdGlzZmllZCUzQyUyRnNwYW4lM0UuJTIwSSUyN20lMjBzdXBlciUyMCUzQ3NwYW4lM0VoYXBweSUzQyUyRnNwYW4lM0UlMjE=” parallax_description=”My clients are impressed. I’m super happy!”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][smartly_own_newsletter smartly_own_newsletter_title=”Subscribe To My Newsletter” smartly_own_newsletter_shortcode=”`{`mc4wp_form id=“54“`}`”][/vc_column][/vc_row]