Elizabeth Hawks
Senior Marketing & Content Executive
I design engaging, results-focused campaigns that connect with audiences across platforms.
I'm a versatile marketing communications strategist with a keen artistic and visual sensibility, experienced in developing and managing comprehensive marketing and communication initiatives across paid, owned, earned, and shared media. Demonstrated success in brand development, leveraging market research, and creating innovative audience retention and growth strategies through data-driven marketing campaigns. Highly skilled in leadership, team collaboration, client communication, and delivering creative solutions that align with business objectives.
How I Evolved into a Multi-Skilled Omni-Channel Marketing Leader
I am a Strategic Marketing Communications Leader, Creative Director, Web & Graphic Designer, Analytical Thinker, & Artist that drives brand growth through data-driven creativity and collaboration.
As a dynamic marketing communications strategist, I combine artistic flair with strategic vision. With a keen eye for aesthetics and a deep understanding of visual communication, I excel in crafting compelling marketing initiatives that resonate across diverse channels.
Main Skills
- Sales/Marketing Strategy
- Data Analysis
- Project Management
- Art Direction
- Graphic Design
- Digital Marketing
- Search Marketing: SEO & PPC
- Email Marketing, Design & Dev
- Social Media (Paid & Organic)
- Accessibility
- Team Building
Technical Proficiencies
- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Google Analytics
- HTML / CSS / Javascript
- Google Suite
- Microsoft Office
- Wordpress / CMS
- Sprout Social / Hootsuite
- Mailchimp / Campaign Monitor
- Asana / Trello / Monday / Basecamp
Education & Experience
Education
Lewis and Clark College
Portland, OR
University of Texas
Austin, TX
Art Institute of Washington
Arlington, VA
Professional Experience
Director, Marketing & Communications
Developed and executed comprehensive marketing strategies for subscriptions and single ticket purchases designed to cultivate and retain an annual audience of 300K. Oversaw implementation of print, broadcast, digital, and social advertising campaigns; management of email marketing; orchestration of grass roots and word-of-mouth strategies; and coordination of earned media.
Associate Director, Content & Creative Services
Managed the team and art directed all creative content for media and marketing purposes to meet the goals of marketing campaigns including pre-production and production photos, videos, lobby displays, publications, advertisements, social media graphics, emails, direct mail, and web content.
Manager, Web Experience & Innovation
Significantly enhanced the marketing team’s data-driven approach by pioneering and presenting weekly reports on Return on Ad Spend (ROAS), sales, and web traffic metrics, enabling the team to make timely campaign adjustments for maximum impact. Modernized subscription and production landing pages, resulting in stronger conversion rates.
Webmaster & Digital Marketing Manager
Led Marketing Team initiatives as the expert on front-end web design, UX, 508 compliance/ accessibility, SEO, and HTML email marketing and design. Redesigned, mocked up, prototyped, coded, and maintained 11 agency and client websites. Pitched and managed the complete website redesign and migration of PSC.gov, completing the project on time and under budget.
Graphic & Web Designer
Created strategic health marketing campaigns and distributed them nationwide on a monthly cadence resulting in significant audience growth and service utilization. Generated graphic designs that aligned with promotional marketing campaigns, ensuring consistency with branding and appropriateness for the target audience. Extended print campaigns to online audiences by creating companion web pages with interactive elements and HTML email designs.
Blogger, Entrepreneur
Leverage expertise in marketing, graphic design, and web development to implement a compelling content marketing strategy for an eCommerce venture. Write SEO-optimized content to drive organic web traffic. Implemented and maintained a comprehensive social media strategy, including the production of videos, graphics, and captions.
Ready to Think Big?
Want to establish an elevated visual identity, a slick digital presence, and/or a solid marketing strategy to attain your goals?
Let's Chat